
Jack, owner of Jack's Party Store, is negotiating to buy an advertisement in the Newport Times. Dave is an ad salesman with the newspaper.
Jack: My store is having a big sale next week. I'd like to buy a small advertisement in the Sunday edition of the Newport Times. How much would a quarter page cost?
Dave: A quarter page ad costs $250. What you really need is a full page ad if you want to make a splash. That would be $900. I better reserve that for you before we run out of space.
Jack: Don't try to give me the hard sell. Nine hundred bucks would break my budget!
Dave: Okay, so we're looking at a quarter page. For another $200 I can make it a full color ad. Color would give you more bang for the buck.
Jack: Of course color is better than black and white. That's a no-brainer! Can you throw that in at no extra charge?
Dave: Sorry, no can do.
Jack: Your competitor, the Newport Bulletin, is offering me a quarter page color ad for $300. That's very attractive since I'm on a tight budget.
Dave: The Newport Bulletin? This is off the record, but you really don't want to advertise in that rag! Nobody reads it.
Jack: Here's my final offer: I'll take a quarter page color ad in your paper for $350 and not a penny more.
Dave: How about we find a happy medium. I'll give it to you for $400.
Jack: Please don't try to nickel-and-dime me. I'm standing firm at $350.
Dave: Okay, I don't want to spend all afternoon arguing. It's a deal.